Clean, restore & dress for the perfect finish
Two products. One perfect finish.
Your wheels and tyres take the heaviest beating from brake dust, road grime, oils, and UV exposure, yet they’re one of the most visible signs of a clean, well-maintained vehicle.
This guide shows you how to use Nielsen Wheel Cleaner and Nielsen Non-Silicone Tyre Dressing together for a complete, showroom-ready finish: deep-cleaned wheels, revitalised rubber, and a high-gloss, longer-lasting look.
Why wheel maintenance matters
Unknown to most, brake dust is corrosive. Left untreated, it can etch into alloy surfaces and accelerate wear and tear.
Tyre shine fades quickly. The moment your vehicle hits the road, UV exposure, debris, and detergents begin stripping away natural oils, leaving rubber dull and dry. This makes cracks, bulges, and other signs of wear far harder to spot. Clean tyres make these irregularities immediately visible, improving your safety on the road.
When buying a car, wheel and tyre condition is one of the first things we check because they’re a key indicator of how well a vehicle has been cared for. Maintaining their appearance not only keeps them looking brand new but also helps preserve your vehicle’s value for longer.
Nielsen Wheel Cleaner
Premium-grade formulation designed to cut through brake dust, traffic film and road oils.
Safe on steel and alloy wheels, built with corrosion inhibitors for regular use, and engineered to leave wheels looking like new, every time.
Key features:
Breaks down brake dust quickly.
Safe for all wheel types (Excluding chrome or bare aluminium. Always patch test.).
Best used with a microfibre wash mitt or soft brush.
Corrosion-inhibiting formula.
High-shine finish.
Ideal for routine wash cycles.
Nielsen Non-Silicone Tyre Dressing
A deep-gloss tyre dressing built for a clean, rich, “wet look” finish without Silicone.
Perfect for detailers, used-car prep, fleets and anyone needing layerable, long-lasting, residue-free results.
Key features:
High-gloss finish.
Fast, easy, clean application.
Silicone-free.
Can be layered for extended durability.
Safe for bodyshops and paint-sensitive environments.
Suitable for tyres, rubber trims, mud flaps.
Where to use these products for best results
Wheel Cleaner
- Alloy and steel wheels
- Heavily soiled wheels with brake dust build-up
- Daily drivers, fleet vehicles, performance cars
- Safe for regular maintenance
Non-Silicone Tyre Dressing
- Tyres, rubber trims, and mud flaps
- Fleet vehicles needing a clean, uniform finish
- Used-car valeting
- Showroom and forecourt presentation
The complete process (Wheels & Tyres)
 | Preparation • Work on cool wheels and avoid direct sunlight. • Rinse wheels and tyres to remove loose dirt with a hose or pressure washer. • Use a dedicated wheel buckets to avoid paint contamination. |
 | Wheel cleaner: Application • Spray Wheel Cleaner liberally across the wheel surface, including the inner barrel and spokes. • Apply directly to cool surfaces only. • For heavy soiling, allow 10–30 seconds of dwell time. |
 | Wheel cleaner: Agitation • Use a microfibre wash mitt or soft wheel brush to lift brake dust and grime. • Pay attention to corners, lug nuts, and spoke gaps. |
 | Wheel cleaner: Removal • Rinse thoroughly with clean water until the solution runs clear. • Repeat on heavily contaminated wheels if needed. |
 | Preparation 2.0 • Ensure tyres are fully rinsed and free from residue. • If tyres are heavily soiled, lightly agitate with your mitt before moving on. • Allow tyres to dry or towel-dry for best bonding. |
 | Non-Silicone Tyre Dressing: Application • Spray directly onto the tyre sidewall or apply using an applicator pad/brush. • Spread evenly for a uniform finish. • For an intensified, longer-lasting shine, apply a second coat: wipe away excess from layer 1, and apply layer 2 lightly and evenly. |
 | Non-Silicone Tyre Dressing: Finishing • Allow to dry before driving to prevent sling. • Buff lightly with a clean cloth for a refined, glossy look. |
💡 Tip: Clean wheels every 1–2 weeks to prevent corrosive build-up
💡 Tip: Work top-to-bottom when cleaning wheels (spokes first, barrels second)
💡 Tip: Use separate cloths for wheels and tyres to avoid cross-contamination
💡 Tip: Apply tyre dressing sparingly (more thin layers beat one thick one)
💡 Tip: Avoid dressing tread surfaces
💡 Tip: For fleets and dealerships: consistent tyre dressing significantly improves forecourt presentation.
Clean, bright alloys. Deep, glossy tyres.
Used together, Nielsen Wheel Cleaner and Nielsen Non-Silicone Tyre Dressing deliver a complete wheel transformation that’s fast and effective.
Whether you are doing a showroom preparation, routinely fleet maintenance, or the average weekend detailing – with these two combinations you finally get the professional-grade finish at affordable prices.
These products are also available in both our Starter and Maintenance Bundles!
Questions? Let’s chat.
📧 Email us: info@nielsenchemicals.com
📞 Call: 01283 530011
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